Since its invention in 1906, the modern press release has become a common sight in every news outlet. They act as a preview of coming events, brand awareness for a company or service, and even news sources for journalists. And thanks to online press release submission services and the near-infinite publishing space provided by the Internet, getting a press release published is easier than ever.
However, this sudden opening of the cyber-floodgates means that if you want your release to be seen, you have to know what’s going to make it stand out. Timely posting, eye-catching headlines, and useful information will help your release be heard above the shouting masses, as will proper distribution to the most effective news outlets for your niche.
If you’re at all familiar with search engine optimization (S