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Technology Development News

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Essextec Adds New Solution Offerings to its Business Risk Services Platform

Essextec Adds New Solution Offerings to its Business Risk Services Platform

Renowned IT and Business Risk assessment company adds state-of-the-art security offerings to its already impressive platform. Rochelle Park, N.J. - September 20, 2013 -- Essextec, a Business Risk Solutions...

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Selecting a Day Trading Computer

Selecting a Day Trading Computer

Any day trader knows that their trading computer is a valuable tool to the success of their business. If you are in the market for a new trading computer, there are a few things to keep in mind to...

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Shared Web Hosting Directory

Shared Web Hosting Directory

If you are looking to put up a webpage or other content, you will need to have it hosted by someone. The internet and the options for service providers it affords are huge. A shared web hosting directory...

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New Flavors: Food and Drink

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We Interview Lainie Anderson, Marketing Director of The Sunglass Fix

We Interview Lainie Anderson, Marketing Director of The Sunglass Fix

During our recent interview with Lainie Anderson, Marketing Director of The Sunglass Fix, we learned what drove Lainie and her husband Craig to leave successful careers and six figure incomes and take...

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Three Ways to Improve Your Press Releases

Written by Express Press Release on . Posted in Homepage

Pr news

Did you know that every business can benefit from an effectively written press release? Optimus 01 points out that utilizing press releases online and offline is a great way to communicate with current and prospective users who are interested in your company’s news. Releasing a new product? Did you have a great quarter? Releasing that information in a press release can be an effective way to generate buzz. However, that is only one part of the formula. Consider these three tips to improve the impact of your PR press releases.

  1. It Can Cost You Nothing
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    Getting your exciting news out there does not have to be costly, In fact, there are a number of services now offering free press releases. Most sites allowing you to submit free press releases have a graded plan. For example, Free Press Release offers a plan for free press releases that includes professional publishing and syndication to many press services. Should you decide that you need more than free plans can offer, you can then upgrade to a paid plan that still offers a lot of value. Assess what you really need and go from there.

  3. Optimize Your Release
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    Miranda Tan of Legal Zoom writes that optimizing your press releases just as you would an online article or blog post is key to having it found in search engines. Just like everything else, recent PR news is now published digitally as well as in hard print. If your content is not written in a way that makes search users likely to stumble upon it, then your company is missing out on a huge source of potential clients. Making use of keywords, tagging, and URL optimization are all great ways to do this.

  5. Make Them Informative
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    Just as SEO has made the shift to content-based marketing, so too must press release news. Your press release cannot simply be a way of announcing your progress and giving yourself a pat on the back. You should absolutely do these things, but you must be sure that the press release provides value, answers questions, or provides a service to your readers. The new rule for any kind of content released online is that quality must come first. Keep that in mind to find new customers and keep them hooked.

Whether your press releases are having no impact or simply not the amount of impact you would like them to, utilizing these three tips can help. Save yourself some money with free press releases, and, whatever you do, make sure they are optimized for search engines as well as readers.

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