Value Vinyls graphic designer and web admin Matt Leach talked with us about his company, the wide range of products they produce, and how the internet has proven to be quite a positive thing for their business in terms of communicating with customers.
Can you tell us why you decided to start your own company?
Matt Leach: There was a demand for better priced truck tarp application items. Looked overseas for material to accommodate the OEM market who manufactures these truck tarp items.
Let’s talk about your company. What kind of services do you provide?
Matt Leach: Since 1984, Value Vinyls has been a supplier of industrial PVC up to 256 inches wide and printable sign media vinyl up to 196 inches wide. Our products are ideal for many industrial applications like athletic dummies, blocking pads, landing pads, floor mats, gym mats, child development shapes, wall pads, punching bags, gym divider curtains, event tents, dock seals, dock shelters, wear pleats, bounce houses, fence windscreen, truck tarps, awnings, canopies, shade structures, and oil booms, as well as printable frontlit, blockout, mesh, and backlit vinyl for billboards, banner stands, outdoor banners, aisle banners, street banners, pole banners, speaker mesh, and building wraps. We also provide specialty vinyl for general applications like laundry carts, movie screens, medical beds, gurneys, safety flags, safety vests, and jumping pillows.
How has technology and the internet impacted how you conduct your business?
Matt Leach: The Internet has transformed the way we communicate with our customers and business partners in a positive way. It allows for expedient communication resulting in faster deliveries and happy customers. Additionally, the internet allows us to provide an informative website that lists describes all of our products at a fraction of the cost of printing, with no waste.
And, technology advances in vinyl production equipment allows us to match any color, weight, coating, construction, and strength properties to assure that our customers are getting exactly what they need to succeed. With this technology, we are confident we can match any request to match an existing product or design something new and unique to the industry.
Lastly, when it comes to marketing a company like Vinyl Values, how do you reach the customers and businesses that need your products?
Matt Leach: Much of our business is marketed through direct calls and literature left with our existing and potential customers to back up our products. Other means of marketing is through the internet with our web site as well as advertising in digital publications and E-Blasts through Constant Contact. In addition, some advertising is done in hard copy publications as well as press releases. We also display at several trade shows throughout the year.
From punching bags and event tents to banners and medical bedding, the number of products and services that Value Vinyls offers has grown steadily since its inception in 1984. Visit www.valuevinyls.com online today to learn more about this company.
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