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Technology Development News

Latest Release

Essextec Adds New Solution Offerings to its Business Risk Services Platform

Essextec Adds New Solution Offerings to its Business Risk Services Platform

Renowned IT and Business Risk assessment company adds state-of-the-art security offerings to its already impressive platform. Rochelle Park, N.J. - September 20, 2013 -- Essextec, a Business Risk Solutions...

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Selecting a Day Trading Computer

Selecting a Day Trading Computer

Any day trader knows that their trading computer is a valuable tool to the success of their business. If you are in the market for a new trading computer, there are a few things to keep in mind to...

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Shared Web Hosting Directory

Shared Web Hosting Directory

If you are looking to put up a webpage or other content, you will need to have it hosted by someone. The internet and the options for service providers it affords are huge. A shared web hosting directory...

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New Flavors: Food and Drink

Latest Release

We Interview Lainie Anderson, Marketing Director of The Sunglass Fix

We Interview Lainie Anderson, Marketing Director of The Sunglass Fix

During our recent interview with Lainie Anderson, Marketing Director of The Sunglass Fix, we learned what drove Lainie and her husband Craig to leave successful careers and six figure incomes and take...

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Tips to Give Your Press Release a Leg Up

Written by Express Press Release on . Posted in Homepage

Press release site

Even with all our innovations in social media, technology, and communication, press releases still rank among the top ways to get your news out fast. But while the mission has remained the same, the format is a little different, and changes are cropping up every day. Here is a list of ways to get your online press releases to work for you in the modern world of news.

1. Press Release Submission Services. Hiring a service to send press releases to the major newswires for you is a time honored tradition, allowing you to focus on your business and your writers to focus on their writing, without anyone having to wear more hats than they might be comfortable with. Many services today offer online and print submission services, either for free, for a monthly fee, or on a “pay per submission” basis. Find the service that hits the markets you need to hit. Mass distribution is great, but targeted distribution is glorious.

2. The Multimedia Experience. The Internet makes all kinds of things possible. Your press release can contain infographics, web links, attached PDF files, and even videos. Some submission services only offer these services as part of their premium packages, but they are absolutely worth paying for. Make sure the format is easy to navigate and customize yourself, or that your service provides qualified tech help to send press releases that are guaranteed to catch the eye.

3. Search Engine Optimization. SEO has become a driving force in online marketing, but its reach is not just limited to advertising. You can help your press release to rise in the search results by choosing relevant keywords and phrases about your topic, and making sure those words and phrases appear organically in the copy. Your submission service may already offer optimization as part of a package, but if not, there are plenty of articles and blogs you can find about how to give your release a leg up in the search engines.

Any tips, tricks, ideas, recommendations, or suggestions about press releases? Leave a comment below.

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