In our quest to interview leaders of growing small businesses, we were fortunate to have the opportunity to sit down with Michael Weinhouse, Logical Position Co-CEO and founder. Mr Weinhouse told us about his Portland, Oregon beginnings, his stint in the financial industry and a big mistake he made early on.
What made you want to start your own business?
Michael Weinhouse: We were created to help small and medium sized companies grow their businesses using digital marketing strategies.
What services do you offer at Logical Position?
Michael Weinhouse: Logical Position is a full-service digital marketing agency specializing in paid search management, search engine optimization and website development.
How did you come to find this niche?
Michael Weinhouse: I started in advertising sales with a large multi-national company and saw an opportunity to use the same techniques that big businesses were using to help small and medium sized companies.
Let’s talk background. Can you tell us a bit about yours, including your education and work history?
Michael Weinhouse: I was born and raised in the Portland, Oregon area and graduated from Portland State University where I earned a BS in Economics. Directly out of college, I worked as a financial planner for A.G. Edwards and Sons. After the stock market recession in the early 2000’s, I left the financial industry to pursue a career in advertising sales.
Have you made any significant mistakes, or experienced any unexpected obstacles along the way?
Michael Weinhouse: Very early on we paid over 20k for a website that we only used for a few months. We ultimately decided to scrap it and build one in house.
Wow. That had to hurt! So you’ve told us about a mistake. How about a challenge? What do you find to be the biggest challenge in running your own business?
Michael Weinhouse: I think pacing our growth has been the biggest challenge. We have the resources and ability to grow as fast as we want but we have to do it in a way that will not compromise our corporate culture.
Finally, how many employees do you have and what is your management style?
Michael Weinhouse: We have 65 people on staff and I subscribe to management by walking around. I like to talk to my employees and listen to them.
Based out of Lake Oswego, Oregon, Logical Position has been providing its clients with a wide range of state-of-the-art digital marketing services for nearly four years. Those interested in contacting the company to inquire about paid search, SEO and website development services are welcome to visit online at www.logicalposition.com Helpful sites. Helpful sites: www.logicalposition.com Find more.